Whether it is Amazon, Microsoft, Cisco, Salesforce or others, early stage companies put resources and dollars pursuing these partnerships. Clearly, if executed and closed, these partnerships can add tremendous value both in terms of investor sentiment and the ecosystem of the Strategic Parter’s channel base, a huge multiplying effect for a smaller early stage company.
We have found that there are several key elements of a go-to-market framework that enable companies not only to execute the strategy, but are modular enough to be tailored to the key focus areas such as geography, vertical and distribution.
Andy Miller: Why Selling to the Service Provider is So Unique vs the Enterprise
Andy Miller | Podcast interview with Dino Di Palma on “A View in Focus” Episode 5.
Andy Miller | Early Stage Companies, is Federal Right Vertical for them? Andrew M Miller | CEO | Philanthropist | Futurist
Links to recent Andy Miller livestream with Evan Kirstel taped live December 2, 2022.
True North Advisory By Andy Miller, Managing Partner at True North Advisory At True North, a majority of our clients are entrepreneurs and founders who are all asking the same question to us, “How do we navigate this economic downturn?” While each client has its own unique issues as it relates to this subject, there are common …
Read more “Andrew M Miller | Early Stage Companies Should Be Focused”
How to Create a High Touch Channel Program — One That Works for Both the Vendor and the Channel. It’s a Critical Balance. By Andy Miller, Managing Partner at True North Advisory In my previous blog, I discussed how early-stage companies should be focused during a recession/economic pullback. In this article I will go in depth in creating …
